Harim Group Selected as Preferred Bidder for Homeplus Express Acquisition

Harim Group has been selected as the preferred bidder to acquire Homeplus Express through its affiliate NS Home Shopping. This acquisition is expected to serve as a crucial stepping stone for Harim Group to strengthen its fresh food business and expand its competitiveness. Homeplus Express stores could potentially function as logistics centers for Odgros and also allow for a transition to quick commerce, contributing to the realization of the vision 'to provide the freshest food.'

The former market leader, Chorokmaeul, entered rehabilitation proceedings after being acquired by Jung-guk.

Although market conditions are challenging, Harim Group has the capacity to proceed with the business through its parent company's performance and its vertical integration spanning feed, processing, and logistics. Harim Group has now taken the initial step of acquiring Homeplus Express. Whether this acquisition will cause a seismic shift in the sluggish SSM (Super Supermarket) market or have minimal impact depends on Harim Group's future strategy.