Apple Expected to Launch New AI Version of Siri in September

Apple is set to release the next-generation version of its AI assistant 'Siri' in September. This new Siri will adopt a hybrid approach, primarily using 'on-device AI' that processes AI computations within users' own devices like smartphones and computers, while also leveraging external cloud services for complex tasks. On-device AI offers the advantage of securely processing data without concerns about personal information leaks.

For some complex tasks, Apple is considering a hybrid model that utilizes Google Cloud and NVIDIA AI chips. According to foreign media reports, Apple is revamping Siri based on Google's AI model 'Gemini' and is considering applying NVIDIA's confidential computing capabilities for data security, even when using Google Cloud.

Apple will unveil some of the new Siri's features at its Worldwide Developers Conference (WWDC) on June 8 (local time). The revamp of Siri is seen as a critical move to simultaneously secure personal information protection and AI performance within the iPhone ecosystem. In a rapidly intensifying AI competition, this strategy suggests Apple is looking to accelerate Siri's overhaul by leveraging external infrastructure beyond its own ecosystem.