SK Group Holds 'Great Transformation' Forum for AI-Driven Management

SK Group is embarking on a 'great transformation' towards 'AX (AI Transformation) Management' to respond to the era of artificial intelligence (AI). This is a venue where executives and members seek concrete response strategies to lead the market, beyond mere survival, in the rapidly changing AI environment.

The 'New Icheon Forum,' held in an integrated format for the first time this year, combines the 'Management Strategy Meeting,' where SK Group executives discuss group strategies, with the 'Icheon Forum,' a discussion platform centered on SK members. The integration was decided upon because the existing method of separating discussions between executives and members makes it difficult to respond nimbly to the turbulent environment, given the extremely short cycle of change in AI technology. Through the integrated forum, SK Group plans to increase communication density, bridge the gap between strategy formulation and on-site execution, and quickly reflect discussion outcomes across the entire management. This also reflects the recognition that strengthening the execution system is key to securing group competitiveness, as AI simultaneously shakes up industrial structures and corporate operating methods. Accordingly, executives and members defined the current moment as a 'golden time' to accelerate the group's response speed and discussed specific AX promotion strategies and roadmaps.

On the first day of the forum, executives held discussions to lay the groundwork for AI-related discussions. They shared AX promotion goals and roadmaps from major affiliates and discussed ways to secure AI innovation execution capabilities through a CEO panel discussion. Given that each affiliate's business environment and competitive landscape differ, communication was also held regarding the necessity and direction of AX promotion tailored to each company's situation.

On the second day, members continued discussions by voicing on-site perspectives related to AX and connecting them with executive discussions. The discussions were led by members, covering difficulties encountered during the AX promotion process and methods for overcoming them, as well as directions for advancing organizational operating systems suitable for the AI era. This was based on the judgment that AI transformation cannot be completed solely through the decision-making of the technology organization or management; it requires the participation and consensus of on-site members.

On the final day, the 13th, based on the discussions over the two days, a consensus was formed on accelerating AX and the group-wide direction was consolidated. Through this, SK Group reviewed execution tasks for each member company and solidified the group's commitment to accelerating AX. Amid intensifying global competition surrounding AI, the group has accelerated its strategic direction and execution speed.

SK Group's AX transformation has the potential to lead to group-wide business model innovation and synergy creation beyond individual business efficiency, due to its diverse portfolio spanning semiconductors, energy, information and communication, and bio. A SK official stated, 'This year's New Icheon Forum was a venue to discuss AX measures to proactively lead the AI era,' adding, 'We will accelerate the great transformation towards AX-centric management based on consensus with our members.'