July 16 Public Data Report: Diversification in Procurement, Hiring, and Funding Spreads Across 168 Firms, Including Yerimdang and MTS Games

Cross-Analysis of Diversified Corporate Activities… Key Trends in Procurement, Hiring, and Funding

Yerimdang recorded 33.48 million won in funding for mathematics and science books targeting gifted students. MTS Games raised 45.63 million won through a detective board game project. Like these companies, numerous firms are actively engaging across various public and commercial data platforms, including crowdfunding, government procurement, and recruitment markets. A cross-analysis of overall corporate public data reveals that the recent market is achieving a balance between securing stable public contracts, recruiting job-specific talent, and adopting financing methods that instantly validate consumer responses. Corporate management activities are expanding across the manufacturing, education, service, and content industries, rather than being limited to specific sectors.

Settlement in Government Procurement and the Rise of Mass Crowdfunding

According to detailed public data statistics, the distribution in related sectors is quite uniform. Data of similar scale was collected in the fields of government procurement, recruitment, and crowdfunding, with a total of 168 companies actively participating in these economic activities. First, in the procurement market, various companies across industries such as education, tourism, environment, and construction have established a business foundation by securing stable public contracts. Namsan Tour, Hanbit Environment, and Korea Integrated Safety, among many others, signed contracts to meet public demand in their respective specialized fields. This is interpreted as a result of companies turning to the public market to secure stable revenue sources amid macroeconomic conditions where private consumption is sluggish and market uncertainty is high.

The growth of the crowdfunding market, which raises capital by communicating directly with consumers, is also distinct. In terms of scale, the most notable achievements were in educational content and games. Yerimdang’s math and science textbook project, recording over 33.48 million won, demonstrated the high willingness to pay in the education market. MTS Games’ board game product also drew over 45.63 million won, showcasing the influence of niche content markets. Additionally, Lathras raised 3.41 million won with a gift-giving recording app, and Studio Black Whale raised 3.56 million won with flat character design assets. Projects ranging from a few hundred thousand won to tens of millions won are opening consumers’ wallets. As platforms allow for the pre-verification of product demand while simultaneously achieving marketing effects, funding platforms have established themselves as essential business tools for startups and small-scale creators.

Intensifying Competition for Acquiring Trend-Aligned Talent

Looking at recruitment trends, the acquisition of industry-specific talent is actively underway. In the medical and healthcare sectors, recruitment by Cheongsol Nursing Home for nurses, alongside hiring by global medical device and bio companies for marketing specialists and demand planners, is prominent. This serves as an indicator reflecting the increased demand for nursing care due to an aging society and the expansion of investment in the precision medical device market. In manufacturing, Busung Tech is recruiting a large number of new production workers for CNC machining and assembly, filling on-site workforce demand. This phenomenon suggests that investment in domestic production bases is continuing in line with the restructuring of global supply chains.

Recruitment in the service and content sectors also accurately pinpoints trends in future growth industries. People Work, a workforce management company, is recruiting retail store managers for foreign luxury brands and management accounting managers for global bio companies, evidencing the growth of the dining/service and pharmaceutical/bio industries. Yui-eum Education Consulting is seeking senior education instructors, while D-Lin is looking for photo retouchers for women’s clothing shopping malls. The expansion of the silver education market tailored to an aging society and the increased importance of visual content in SNS-based e-commerce are fully reflected in job postings. Companies are demanding talent with expertise that can concretize business models and enhance competitiveness, going beyond simple staffing needs.

Expansion of Comprehensive Management and Market Stabilization Outlook

As the diversification of corporate activities continues, the importance of compliance and internal risk management is being emphasized simultaneously. During the public data analysis process, cases were confirmed where some companies received sanctions from the Fair Trade Commission or were involved in related negative issues. While the companies are not named, such issues act as factors hindering market transparency. Given the active positive management activities that create demand and raise capital, maintaining fairness in distribution and transactions, along with proactive legal risk management, is the most important task.

Moving forward, companies are expected to further solidify their dual revenue diversification strategies spanning both public and private markets. In the procurement market, competition for orders to improve aging social infrastructure and respond to environmental issues will intensify. Crowdfunding is expected to find growth drivers in idea-centric IT devices, daily necessities using high-functional materials, and Niche specialized content. Amid rising labor costs and structural labor shortages, job-specific customized recruitment and retention are likely to emerge as key to corporate survival. The all-encompassing efforts of companies to minimize market volatility risks through demand-based management strategies are expected to continue for the time being.