Travel Essentials 'eSIMs and Adapters' Gain Popularity

Searching and paying are all handled automatically by AI. The era of 'proactive agent commerce' has arrived. Global technology companies are unveiling services that identify user intent without a search and even process payments.

Unlike traditional online shopping, where users manually open search windows to compare products, AI differentiates itself by analyzing audiobooks, news, and messenger conversations to understand user context and anticipate needs. Moving beyond simple keyword matching, AI analyzes the user's situation to automatically search for, prioritize, and recommend necessary services such as travel luggage, multi-adapters, overseas roaming, and travel insurance.

When a user indicates an intention to purchase, the system carries out the payment following an authentication process. Major companies, including Kakao, OpenAI, Google, Amazon, and Perplexity, are expanding these services and their ecosystems, while Visa and Mastercard are also building new payment infrastructures tailored for the AI era.