July 20 Public Data Report: Startups Focus on Expanding into Crowdfunding and Procurement Markets; Daelim Bath, Poltong, and Others Highlighted

Growth Dynamics of Startups Revealed Through Crowdfunding and B2B Procurement

Daelim Bath attracted strong consumer response by recording 17.43 million won in funding for its limited sale project of 300 direct water-supply sterilization bidets. Eyewear brand Poltong consistently achieved funding in the 500,000 to 600,000 won range by showcasing a diverse product portfolio, from 8g ultra-light beta-titanium frames to magnetic detachable sunglasses. As such, practical items combining daily necessities with advanced materials are standing out in the crowdfunding market. Greenpick raised 1.96 million won for sweet corn and broccoli sprouts, while Unicare succeeded in raising 3.62 million won with a luxury laundry ball project that enhances washing efficiency. Performance in the apparel and beauty sectors is also notable. Jeong Eyewear secured approximately 200,000 won with clip-on glasses applying no-weld frame technology. This high achievement rate is interpreted as the result of a marketing strategy that communicates with consumers from the product planning stage by identifying the detailed needs of supporters.

Government B2B Market Entry and Expansion of Public Demand Across Multiple Sectors

The activity of SMEs and startups is prominent not only in the private consumer market but also in the public procurement market. Numerous information technology and content companies, such as SpaceInSoft and Pingo Entertainment, are participating in government procurement, driving the diversification of the public market. Movements in the construction and engineering fields are also active. Jungjin E&T, Yean Engineering, and Ilsong Engineering Technology Office have established themselves in the procurement market by laying the groundwork for stable infrastructure projects. The software, design, and food sectors are no exception. Zero2One Partners and Yangjae Media are providing consulting and media production capabilities to the public sector, respectively, while Jung Food and Haesol ENC are meeting public demand across multiple sectors through food ingredients and environmental technology. By securing public contracts that generate stable revenue, companies are adopting strategies to lower reliance on external investment and increase self-sufficiency. However, during this process, cases where some companies received sanctions from the Fair Trade Commission or were involved in negative issues have also been confirmed. To maintain market trust, it is necessary to firmly establish a transparent and ethical management system.

Hiring Trends Spanning from Manufacturing to Healthcare

The growth will of companies is clearly revealed in recruitment market data. Boseong Tech is accelerating the strengthening of manufacturing competitiveness by recruiting CNC processing and assembly production workers for automotive parts and new office staff for the quality assurance team. Peoplewalk is matching highly specialized professionals, ranging from marketing experts at global healthcare companies to demand forecasting experts for foreign luxury brands. Demand for personnel in the medical and welfare sectors remains solid. Modu Tunteun 365 Clinic is hiring clinical pathologists, and Cheongsol Nursing Hospital is recruiting nurses, each focusing on improving the quality of local community medical services. Meanwhile, Apenz is recruiting new and experienced furniture production team members, and Dr. Lin is looking for Photoshop design freelancers, indicating active demand for studio and production-based personnel. Companies are significantly bolstering on-site staff in each field to enhance technology and service quality, preparing for future growth.

Industrial Ecosystem Prospects and Implications Viewed Through Data

A comprehensive analysis of public data indicates that the current industry is building resilience through a dual-track strategy of fundraising via direct consumer transactions and entry into public markets. Companies are actively adopting a diversified approach: using crowdfunding to quickly verify market reactions and securing long-term leverage through government procurement. At the same time, the continuous expansion of hiring in manufacturing, medical, and advanced technology sectors suggests that the fundamental strength of the real economy is becoming more solid. Moving forward, public and private demand for data-driven customized services and eco-friendly products is expected to increase further, aligned with the pace of technological advancement. Companies that proactively embrace such converged business models and practice transparent management are expected to secure stable growth momentum even amidst uncertain macroeconomic conditions.