July 22 Employment Market Report: PeopleWorks, Ocean, and Others Expand Hiring for Global Medical Device CS and Pet Food Manufacturing

Hiring Expands for Global Medical Device CS and Pet Food Manufacturing Personnel

The recruitment market is currently witnessing a surge in the acquisition of industry-specific talent. An analysis of 80 job postings from 60 companies registered in public data reveals a notable demand for customer service (CS) representatives at foreign medical device firms and manufacturing personnel in the premium pet food sector. While past postings were primarily focused on general administrative or simple production roles, recent trends show a shift toward job segmentation tailored to global expansion and business diversification.

A representative example leading this recruitment drive is PeopleWorks, which has posted 16 openings for contract CS representatives at foreign medical device companies and marketing specialists for global healthcare firms. Additionally, the company is seeking retail store managers for foreign luxury brands, indicating a significant reliance on collaborative and outsourced recruitment with foreign firms. This suggests that multinational corporations entering the domestic market are strengthening localization strategies by actively adopting flexible work arrangements, such as contract and dispatched positions, rather than traditional full-time roles. Meanwhile, Ocean is aggressively hiring for production management, overseas sales, and product development roles as it fully launches its pet food manufacturing business under the Tonymoly brand.

Search for Specialized Practical Talent in Manufacturing, Medical, and Service Sectors

A data-based analysis of job patterns reveals clear demand in the manufacturing and medical service sectors. Boseong Tech is recruiting personnel across the entire production spectrum, from skilled CNC workers for automotive parts processing to assembly line workers and entry-level administrative staff for quality assurance. The semiconductor industry is also showing movement to fill workforce gaps. AGP is hiring experienced semiconductor production managers to find experts capable of managing core equipment and processes in this advanced industry. This phenomenon aligns with a macro trend where high-value manufacturing industries are strengthening their practical talent pools to expand production or stabilize supply chains.

In the healthcare sector, demand for essential personnel continues. Hwasarang Hospital is hiring night-duty nursing assistants and emergency medical technicians as full-time employees to maintain a 24-hour medical service system. Plantin Dental Clinic, located in the Guro Digital Complex, is also seeking treatment room staff. Both primary care institutions and nursing hospitals are focusing on stable personnel management. The increasing proportion of roles requiring professional skills and certifications signifies that the value of key talent, which drives service quality across industries, is on the rise.

Acceleration of Digital Marketing and New Business Expansion

Alongside offline manufacturing and healthcare, recruitment for marketing and new business personnel to drive the transition to a digital ecosystem is vigorous. Plant Corporation is strengthening its media and marketing capabilities by hiring ad content PDs and global marketers. Turning Point HR has posted an opening for an AI marketer for a KOSDAQ-listed medical AI company. This is interpreted as a phenomenon highlighting the importance of professional personnel who can effectively promote to the market and expand business models amidst the convergence of AI technology—a new growth engine—with the medical industry. Additionally, Audin Futures is seeking staff to operate Neogen's global e-commerce TikTok Shop and proprietary mall, indicating that the growth of the social media-based cross-border e-commerce market is directly impacting the recruitment landscape.

Overall recruitment data indicates that companies are adopting a strategy of selection and concentration for hiring to pioneer new businesses and strengthen core competencies, despite uncertain economic conditions. There is a clear trend where demand is sharper for roles that directly generate revenue—such as overseas sales, global marketing, and technical specialties—than for general administrative support.

The recruitment market is expected to see further job segmentation as industry convergence and digital transformation accelerate. In particular, competition for talent with practical experience is expected to intensify in AI-integrated healthcare, global-targeted e-commerce, and the new pet consumption market. Job seekers must recognize these macro patterns and, rather than simply accumulating credentials, should focus on cultivating job-specific competencies required by their target industries.