Naver Mandates AI Labeling for Shopping Ads While Leaving Blogs Voluntary

Naver has adopted a 'dual standard' for labeling AI-generated content. This policy aligns with government recommendations, including the AI Basic Act, which advises disclosing the use of AI-generated content.

For general content like blogs, indicating AI usage is merely a recommendation, not a requirement. Although Naver introduced an AI usage labeling feature for services such as Blogs, Cafes, Naver TV, and Clips in May, users face no penalties or post restrictions for failing to label their content.

Conversely, AI-generated or modified content used in shopping ads must be explicitly disclosed. Furthermore, the use of AI is restricted entirely for specific categories, including medical devices, health functional foods, infant formula, and new food products.