Camping Market Worth 2 Trillion Won…From 6 Million Won Minivans to Hotel-Class Yachts

As the size of the domestic camping market grows to 2 trillion won, consumer choices are diversifying, ranging from affordable camping cars—remodeled small electric vans costing around 6.5 million won—to hotel-class membership services costing over 100 million won.

Modified small electric vans equipped with refrigerators and air conditioners are gaining popularity among consumers who value cost-effectiveness. Park Won-pyo, the head of a camping car company, explained, "Since it is a vehicle that can be used for commuting during the week and camping on weekends, the financial burden is very low." Practical products are also being released one after another. Camping boxes that can be detached and mounted on one-ton trucks are being sold in the 10 million won range.

Luxury camping car services featuring facilities akin to hotel suites are also expanding to target high-income earners. Kim Jin-young of Paju, Gyeonggi Province, remarked, "Because it's a membership system, it's a bit unfamiliar, but it made me want to try it once." A single membership grants access to leisure equipment such as motorcycles and jet skis, as well as the use of rooftop spaces on the camping cars.

Dedicated drivers and chefs accompany the trips to provide driving assistance, campsite setup, and dining services. Ok Jae-yoon, the head of a mobility startup, stated, "The biggest advantage is that if the manager handles things for you, that time can be used entirely for the family to enjoy."