IFA 2026: Experts Weigh In on AI Adoption and EU Regulatory Response
'IFA Global Markets 2026,' taking place in Berlin, Germany from September 5 to 7, will spotlight strategies for utilizing the latest artificial intelligence (AI) technologies and responding to European Union (EU) regulations during 'Expert Talks' sessions featuring industry specialists. As a business-to-business (B2B) marketplace where manufacturers and distributors gather to trade products, this event serves as a venue for tech companies to chart their course amidst rapidly evolving AI technology trends and a tightening regulatory environment in the European market.
On the morning of the first day, the 5th, practical programs focusing on entering the European market and utilizing AI will unfold. At 10:30 AM, Alex Tatham will discuss in an interview format how to apply 'practical AI' to the sales channel ecosystem to select and motivate high-performing sales partners. An hour later, at 11:30 AM, industry analyst Carl West takes the stage to examine how pricing changes as AI redefines the way value is assigned to products and services.
On the second day, the 6th, the focus shifts to policy, regulation, supply chain resilience, and global trade. At 10:30 AM, APPLiA Director General Paolo Falcioni will lead a presentation on 'EU Regulatory Outlook,' covering legal changes and new compliance requirements affecting the home appliance industry. Following this, Jasmine Konnegan will introduce actionable strategies to transform operational bottlenecks and supply chain pressures into drivers of innovation. At 3 PM, Paul Weedman, Etienne Finet, and Chris Pereira will discuss strategies available to buyers and suppliers in the changing China trade environment during the 'B2B China Panel Discussion.'
On the final day, the 7th, discussions expand to sustainability and distribution data. At 10:30 AM, Fonmaellen Co-Founder and CEO Julian Thormählen will explain how building a brand based on sustainability translates into commercial value. At 12:30 PM, Dr. Rudi Aunkofer will conduct the 'Channel Analytics' session, introducing the latest iSCMI sales trend research and channel data for the German retail market.
Admission is limited to pre-verified industry professionals holding a valid B2B ticket. Suppliers, purchasing managers, and sales executives will meet face-to-face over these three days to identify solutions for responding to market changes.
