E-mart Kicks Off 5-Day 'Landers Shopping Festa' with Major Discounts

E-mart is holding the '2026 Landers Shopping Festa' from the 1st to the 5th, offering discounts on all products from food to household goods and appliances on the largest scale of the first half of the year. Since its debut in 2021, the 'Landers Shopping Festa' has established itself as E-mart's signature shopping event for the first half of the year. Last year, it solidified its position as a major domestic retail event by exceeding 1.3 trillion won in annual sales.

This year's event features approximately 150 items discounted by up to half their price. Covering all categories from fresh foods such as meat, seafood, and fruits, to processed foods and household goods, major fresh food items like Korean beef, pork, fruits, and seafood will receive discounts of up to 50%. Numerous processed food and daily necessities items will also be sold at nearly half price, with additional discounts offered for purchasing two or more of select items.

Various promotions are planned to attract customers. 'Daily Special' offers, focusing on key basket items like eggs, ramen, and salmon, will be enhanced, and the 'Pick & Pack' event, allowing customers to select and bundle items such as ice cream, ramen, and household goods, will be expanded. Differentiated products, including emotional camping gear and pet supplies, will be offered in limited quantities, and the bakery corner will launch season-limited items made with premium ingredients. The home appliance category will feature promotions combining discounts with additional benefits on popular products like robot vacuum cleaners and coffee machines.

E-mart's strategy for this event is to simultaneously alleviate the burden of rising grocery prices and expand customer traffic. An E-mart official stated, "The Landers Shopping Festa was planned with a focus on tangible benefits that customers can feel," adding, "We aim to enhance the shopping experience through price competitiveness and differentiated products."