Housing Subscription Market Sees Major Demographic Shift: Under-30s Hit Record High Success Rate

In January-February of this year, individuals in their 30s and younger represented 61.2% of successful apartment applicants nationwide, marking the highest figure since related statistics were compiled. According to an analysis of data from the Korea Real Estate Board by real estate research firm Real Today, out of 7,365 successful apartment applicants nationwide, 4,507 were in their 30s or younger, making up 61.2%. This indicates a shift in the overall housing subscription market as younger demographics emerge as the primary buyer group.

The introduction of the 'Newborn Priority Supply' system in March 2024, which expanded application opportunities for newlyweds and families with newborns, has had an impact. Policy financing such as the Didimdol loan contributed to easing the financial burden, and the fact that smaller apartments under 60㎡ constituted 28.6% of new supply also played a role in increasing the application success rate for younger buyers.

The change in the subscription market, driven by younger demographics, is also a trend seen in the sales market. As the proportion of younger buyers in their 30s and younger increases in terms of financing, the center of the real estate market is gradually shifting towards this age group.