Samsung Electronics Unveils 2026 TV Lineup

Samsung Electronics announced the start of the 'AI TV popularization era' by unveiling its 2026 TV new product lineup at the 'The First Look Seoul 2026' event on the 15th. Samsung Electronics declared 2026 as the 'first year of the AI TV popularization era', and Yong Seok-woo, head of the Visual Display Business, presented a vision that AI TVs will become the standard for future TVs.

The 'Vision AI Companion,' an integrated AI platform, is featured across the 2026 TV lineup, providing users with optimized answers and insights. New TV models incorporate AI features such as 'AI Soccer Mode Pro' and 'AI Sound Control Pro' to maximize viewing immersion and content experience.

Samsung Electronics has strengthened its ultra-premium 'Micro RGB' TV lineup, showcasing precise color and brightness control technology using RGB LEDs smaller than 100㎛.

Separately, Samsung Electronics held the '2026 European Tech Seminar' in Frankfurt, Germany, for two days starting on the 15th (local time), introducing its 2026 TV and audio new products.