SK Telecom's AI Commerce Solution Wins 'Product of the Year Award'

SK Telecom's real-time shopping service 'Live to Cart', which utilizes artificial intelligence (AI) technology, has been selected as the top product at the world's largest broadcast and media exhibition. This award is a significant achievement demonstrating how AI technology can innovate the actual shopping experience, proving the solution is a product leading the latest technology trends.

'Live to Cart' is a solution that allows AI to analyze broadcast video content in real-time, enabling consumers to instantly purchase products seen on screen without any separate search process. SK Telecom was the only Korean company among the overall winners of the 'Product of the Year Award'. The solution is currently being piloted through SK Broadband's B tv.

SK Telecom plans to expand the application of 'Live to Cart' beyond IPTV to various domestic and international streaming platforms.