Hyundai Showcases Future Technology with AI Robot 'Atlas'

Hyundai Motor Group's humanoid robot 'Atlas', unveiled at CES 2026, garnered significant attention from the global tech industry. Demonstrating human-like movements and adeptly performing various tasks and actions difficult for people, this robot presented the potential of future industries, going beyond a simple technological demonstration.

The book 'Hyundai's Physical AI Revolution' starts from this moment, posing questions such as 'What will Hyundai become in the era of Physical AI?' and 'What strategy will it adopt to secure leadership, not just survival, in the AI age?' The book analyzes Hyundai Motor Group's transformation as an attempt to reconfigure the industrial order itself, rather than a mere technological trend.

Furthermore, it offers investors the basis for Hyundai's valuation and presents the evolving industrial landscape to those preparing for future changes.