Samsung Electronics Writes New Semiconductor History with 'Physical AI'

Samsung Electronics is embarking on the development of Physical AI technology in pursuit of a 'second semiconductor myth.'

Samsung Electronics has appointed President Lee Won-jin, formerly head of the Global Marketing Office, as head of the Visual Display Business, pushing forward a strategy to transform the TV business platform and strengthen services.

This move aims to seek a rebound in the performance of its home appliance business, which is facing challenges due to the pursuit by Chinese companies and sluggish demand. President Yong Seok-woo will be responsible for advising on future core technologies such as artificial intelligence and robotics.