Cumulative foldable phone shipments expected to top 100 million units… Samsung-Apple rivalry heats up

Cumulative foldable phone shipments are expected to exceed 100 million units. As the foldable smartphone market enters a full-scale growth phase, Samsung Electronics has expanded consumers' options by unveiling three foldable models, allowing them to choose according to their tastes and needs.

With Apple also preparing its market entry, the competition between Samsung and Apple in the foldable market has entered a new phase seven years after it began.

Samsung Electronics has launched 'Welcome to Foldable' outdoor advertising campaigns featuring landmarks around the world. By placing ads in iconic locations across major global cities, the company has stepped up its push into the foldable market. Noh Tae-moon, President of Samsung Electronics, said, "We will take a leap forward in the next-generation foldable market."