Samsung TVs Named Top Brand by Consumer Reports for 2026

US consumer advocacy organization Consumer Reports has named Samsung Electronics TVs the '2026 Best TV Brand'. In its evaluation, Consumer Reports comprehensively considered reliability, customer satisfaction, and price competitiveness, while also factoring in performance tests such as picture quality, HDR, motion blur, and audio quality, as well as data privacy and security. Samsung Electronics secured the top spot with an overall score of 74 points, surpassing LG (72 points), Roku (71 points), and Sony (70 points).

This evaluation by Consumer Reports demonstrates Samsung Electronics' proven technological prowess in the premium TV market. The company is also seen as strengthening its overall leadership in the TV market by securing competitiveness in its OLED product line.

Specifically, the 65-inch OLED TV model (QN65S90F) recorded 91 points in testing. Consumer Reports highly praised the model's wide viewing angles, excellent motion performance, and top-tier audio quality, awarding it an overall score of 91 points.