July 28 Labor Market Report: Expanding Franchises and Restructuring Global Gaming Firms Drive Recruitment Demand

Hiring Wave Led by Franchise Expansion and Gaming Company Restructuring

From purchasing roles at sandwich franchises to domestic HRBP positions at global gaming firms, diverse recruitment demands are emerging across industries. An analysis of recent job postings listed on public data reveals that a total of 49 companies are hiring through multiple listings. The most distinct feature of the current hiring market is the simultaneous expansion in demand for personnel in the food service franchise and IT/game sectors. Companies are seeking practical staff who can be deployed immediately to match new store openings and organizational segmentation.

Data analysis shows that multiple search firms and HR specialists, including (주)백그라운드 (Background), are at the center of the hiring market. They are conducting recruitment on behalf of large and mid-sized companies, seeking talent for key roles in manufacturing, planning, and HR. Notably, food manufacturer Nice Food is hiring a significant number of full-time production workers, leading to increased demand in logistics and production roles. Additionally, in the medical and service sectors, such as Hanul Lake Skin Clinic, on-site staff like nursing assistants and skin aestheticians are being actively recruited to support a new opening near Shinsa Station.

All-encompassing Job Diversification and Core Talent Discovery

The scope of roles demanded by companies is becoming significantly more refined and diversified than in the past. According to a listing by HRBizKorea, a global gaming company based in Pangyo is seeking labor and HR specialists, as well as professionals capable of planning global expansion for startups. As corporate overseas expansion becomes active, demand is surging for planning and operational roles capable of overseeing global business. The active recruitment of HRBP roles, which serve as strategic partners within HR departments—particularly in the gaming industry—demonstrates that companies place high importance on efficient personnel management and conflict resolution.

Recruitment in supply chain and technical development fields is also prominent. A semiconductor equipment specialist is recruiting manufacturing technology staff and bonded area logistics managers to stabilize the supply chain. Meanwhile, HR Global Network is simultaneously seeking facility maintenance personnel for a mid-sized company producing car seats and wiring harnesses, as well as overseas sales staff for a black box manufacturer. As seen in the case of Senior & Partners, recruitment for highly technical R&D and quality control roles, such as PCB design engineers or clinical development specialists, continues. This suggests sustained demand for highly skilled technical personnel in the manufacturing and bio industries.

Intensifying Competition for Industry-Specific Talent and Future Outlook

The food service and manufacturing sectors are focusing on hiring practical workers for supply chain and productivity improvements, while IT and gaming industries are prioritizing the discovery of strategic HR and legal/finance talent to support core organizational functions.

Synthesizing the patterns found in the data, distinct recruitment strategies are clearly at play depending on the industry. Franchises and cosmetics OEM/ODM sectors, such as Yeonje, are seeking mid-level managers for sales and production management. Conversely, foreign firms and major corporations, as seen in listings by To-Be Partners and Global Search, are concentrating talent on roles that defend against corporate risk and improve financial health, such as finance, accounting, compliance, and legal. The trend of seeking senior-level developers in office automation and AI platforms is also interpreted as a necessary move for companies to secure technological competitiveness.

This trend of customized, role-centric hiring is expected to accelerate further in the second half of the year. The hiring spectrum continues to widen, ranging from MD (Merchandising) roles at food tech companies bridging online and offline sectors to public and environmental roles like water sample collectors for eco-friendly policies. As companies rush to fill roles directly linked to revenue generation—such as sales, technology development, and supply chain management—rather than simple administrative support, growth in related industries is expected to become visible. To support continuous corporate expansion and new business ventures, high-quality job postings for core talent are projected to steadily increase.