SK Connects with Founding Generation's Spirit Through AI

To mark its 73rd anniversary, SK Group has released video content for its employees that captures the spirit and messages of the past founding generation using artificial intelligence (AI) technology. This is part of an effort to reaffirm the values that form SK's roots and solidify organizational culture, planned with the objective of re-examining the founding spirit and finding future growth engines in a rapidly changing business environment.

The 5-minute AI-produced video contains messages from SK Group's founder, Choi Jong-kun, and former chairman, Choi Jong-hyun, to employees. The video begins with a scene of rebuilding Sunkyong Textiles, which was in ruins immediately after the Korean War in 1953, and sequentially shows the group's growth process.

Founder Choi Jong-kun emphasized the importance of challenge and execution through key management episodes such as entering the nylon business, the success of the 'Chicken Brand' yarn, and the acquisition of Walkerhill Hotel, based on the belief, 'We can do it, we must do it, and we will do it.'

Former Chairman Choi Jong-hyun advocated for long-term management and the entry into the mobile communication business, driven by the conviction to 'make Sunkyong a world-class company' and the belief that 'an entrepreneur must look 10 years ahead,' along with a vertical integration strategy spanning from oil to textiles.