Starbucks Taps ChatGPT for Personalized Drink Recommendations

Starbucks is testing a service that leverages a trial version of the AI technology ChatGPT to suggest drinks tailored to customers' moods and tastes. This initiative aims to offer a more personalized ordering experience.

Customers can access the beta tool by searching for 'Starbucks' in the ChatGPT app directory. The tool recommends drinks by considering a customer's preferences, mood, goals, the weather, and even their outfit.

A senior vice president in Starbucks' Digital and Loyalty division stated that this trial reflects the evolving consumption patterns of customers. He explained that customers increasingly begin their drink exploration based on a 'feeling' rather than a menu item.

This AI tool allows customers to easily find their desired drink, and orders for recommended beverages can be completed through the Starbucks app or website.