July 18 Public Data Report: BNSTech and Gongganin Soft Target Government Procurement Market to Secure Stable Order Base

Corporate Activity and Market Pulse Viewed Through Data

A comprehensive analysis of public data from 173 firms reveals that the recent industrial ecosystem is defined by the intersection of two distinct trends: securing stable order bases through the procurement market and direct consumer verification via crowdfunding. From specialized ICT companies to firms in food and beverage, construction, and advertising planning, various industries are actively participating in the government procurement market to seek new growth drivers in the public sector. Concurrently, the continued creation of quality jobs across the manufacturing and service sectors demonstrates that companies are diversifying their strategies to respond to the real economy.

In the consumer market, crowdfunding platforms have established themselves as powerful tools for testing the market viability of new products. Practical ideas that resolve everyday inconveniences—from indoor air purifying deodorizers and sink overflow guards to guides for one-person brand clothing production—are gaining consumer traction. Rather than being skewed toward specific niche industries, diverse business models across companies of all sizes and sectors are proving their viability. These multifaceted activities suggest that companies are engaging in proactive market strategies—not just self-rescue measures—to overcome macroeconomic uncertainty.

Industry Trends Revealed Through Government Procurement and Crowdfunding

An examination of procurement and contract status logged in public data shows that many companies are aggressively entering the public market to build stable revenue foundations. BNSTech, Gongganin Soft, and Intwin are distinguishing themselves in the procurement market by leveraging their expertise in information technology (IT) and software. Meanwhile, infrastructure and environmental firms such as Jihyun Construction, Mul & Hwan-Kyung (Water & Environment), and Yu-an Engineering are securing large-scale contracts linked to the stable maintenance of national core industries, thereby expanding their technical roles within the public sector. This indicates that companies are looking beyond the fiercely competitive private market to make public procurement projects a core revenue source. It can be interpreted as SMEs with technical competitiveness steadily expanding their slice of the pie in government budget execution areas.

Crowdfunding data clearly reveals what factors compel consumers to open their wallets. The full-LED kickboard introduced by DoHoon International raised approximately 7.89 million won, validating the potential of the personal mobility market. This was accompanied by innovative functional products—such as durable cables that withstand 10,000 uses and sink overflow guards that prevent leaks—which achieved funding of around 390,000 won and 540,000 won, respectively. This is evidence that the market values innovative utility that solves everyday problems more than simply low prices. Additionally, the fact that T-shirts emphasizing reasonable pricing at 4,400 won per item along with superior quality raised over 2.42 million won demonstrates that the value-for-money consumption trend remains firmly effective. Consumers are now actively utilizing funding platforms as excellent testbeds and purchase channels for new products.

Hiring Trends and Market Outlook

A look at hiring trends shows active recruitment focused on practical staff to resolve on-site labor shortages. Deulin is actively recruiting freelancers for Photoshop design and portrait retouching to match the growth of the e-commerce market, while Buseong Tech is seeking a large number of production workers for automotive parts CNC machining and assembly. This reflects the urgent need for skilled technical workers to keep manufacturing production lines running stably. With the progression of an aging society, demand for manpower in medical and welfare fields—such as senior education specialists, nursing hospital nurses, and clinical pathologists—is also on a steady rise.

Meanwhile, competition among global firms to recruit domestic talent is fierce. Examples seen in Peoplewalk indicate that global healthcare companies, foreign luxury brands, and bio-firms are continuously hiring high-level marketing experts, supply chain managers, and accounting professionals. At the same time, cases where some companies received sanctions from the Fair Trade Commission or were implicated in negative industry issues were also identified. This implies that in the process of pursuing internal innovation and external growth to strengthen competitiveness, companies still face the critical challenge of thoroughly establishing regulatory compliance and ethical transparency in management.

In summary, as the patterns identified in public data suggest, companies are expected to solidify their market competitiveness through a triad of public procurement, crowdfunding, and securing specialized manpower. Moving forward, tech innovators with practical problem-solving skills and real-economy-focused firms creating quality jobs are likely to seize market leadership. Both investors and consumers would do well to pay attention to sustainable corporate activities that enhance actual financial health and consumer satisfaction, rather than flashy marketing.