CJ CheilJedang Unveils Integrated AI Platform 'Food AI 360'

CJ CheilJedang is bolstering K-food competitiveness by launching 'Food AI 360', an integrated AI-driven platform capable of analyzing consumer trends, planning new products, marketing, and predicting market responses. This industry-first platform aims to simultaneously accelerate product development and increase the probability of success.

'Food AI 360' connects previously separate processes – consumer trend analysis, product idea generation, and marketability verification – in real-time using AI, swiftly reflecting new trend predictions in product ideas. Notably, the 'Concept Studio' function allows AI to directly generate new product concepts based on predicted consumer trends, analyzing expected responses, strengths, and weaknesses to improve development efficiency and decision-making accuracy.

The company has already achieved success in developing products like 'Green Tea Bibigo Rice' and 'Bibigo Salmon Steak' through the AI platform, a result of proactively capturing consumer demand and market trends.

After introducing the platform to its domestic operations in June of last year, CJ CheilJedang completed its implementation in the United States by the end of June this year. The company plans to sequentially roll out the platform in key overseas markets such as Japan and Europe to establish a global AI marketing framework. This initiative is expected to further expand the growth of K-food in the global market by rapidly translating consumer needs into differentiated products.