August 25 Public Data Report: Daehun Environment & Kyobo Life Expand into Procurement Market

Activity Data for 175 Firms, From Government Procurement to Crowdfunding, Gathered in One Place

The footsteps of SMEs, as revealed by public data, have quickened. A comprehensive analysis of the activity records of 175 companies—including government procurement contracts, job postings, and crowdfunding projects—reveals a clear trend: companies are simultaneously targeting public and private markets to diversify their survival strategies. As Dwayne Johnson said, success comes from consistency, not greatness. Even if the individual scale is small, the accumulation of such activities across various fields constitutes the reality of the SME ecosystem.

Government Procurement: Stable Contracting Centered on Environmental, Forestry, and Architectural Engineering

In the procurement sector, companies related to the environment and infrastructure made their presence felt. Environmental and engineering firms such as Daehun Environment, Neulpeum E&C, and Ace Engineering secured contracts, while forestry-related companies like Daegyeong Forest Development and Forest Resource Development Co., Ltd. also made the list.

The architectural design and surveying sectors were also active. Hanin Architects & Associates, Hanbit Engineering & Architects, and Geumgang Geographic Information entered the procurement market. Geumgang Geographic Information, in particular, handles geospatial data, putting it in a position directly linked to demand for digital civil engineering and land management.

A notable highlight is the inclusion of financial institutions like Kyobo Life Planning Planet Insurance, as well as technology service firms such as Jinwoo ATS, Innovation Safety Technology, and Saeroi. This demonstrates that the procurement market is expanding from traditional construction and service-centric fields to a wider range of industries, including insurance, safety technology, and IT services. As public procurement diversifies, it provides a stable revenue base for SMEs, a trend expected to continue for the time being.

Recruitment: Talent Demand Expanding into Gaming, Defense, and Chemicals

A review of job postings shows an even distribution of talent demand across the industry. Renew People simultaneously recruited for multiple positions—including Global Game GM, Head of ITS Research Lab, Overseas Sales Team Head for Military PCBs, and Resident Manager for a Vietnam production plant—revealing a strong will for overseas expansion.

The proportion of technical roles was also significant. Human Consulting Group sought developers for payroll systems that handle year-end tax settlements, while J.S.I. posted for automatic control programmers. Raon Search recruited environmental health experienced personnel for an advanced chemical manufacturer, and Background sought QC personnel for a KOSDAQ-listed company. This signals that demand for technical manpower in manufacturing remains robust.

The education and lifestyle sectors were also formidable. Shop Music recruited an early childhood music instructor for its Cheongju branch; S English Academy and Saenggak Academy recruited for educational administration and math instructors, respectively. Usefit Changwon Branch looked for freelance trainers, and Prainock sought video designers for a fashion brand. With regular manufacturing/technical roles and flexible education/service roles operating in parallel, it is more accurate to interpret this as a differentiation of the labor market rather than a polarization.

Crowdfunding: Verifying Direct Consumer Demand on Wadiz

Crowdfunding saw a balanced response from consumer goods and tech products. In the food sector, Onwa's Peach Project stood out by raising over 15.7 million won. This is interpreted as a case where the scarcity of seasonal raw fruit opened consumers' wallets.

Performance also accumulated in household goods and fashion. Trubo's anti-theft travel sling bag raised over 2.92 million won, while LOOK AT ME successively launched multiple projects—including cooling boxers, silicone body shower pads, and wrist-mounted smartphone holders—demonstrating its brand-level funding operational capabilities. Trohki's Ten Head Massager secured over 1.53 million won.

The emergence of AI-based product lines is also noteworthy. Ssong-On's AI Content Production raised over 3.8 million won, and Algorixm's AI service builder for non-developers raised about 1.8 million won. There were also cases like Sunsak Tool, which presented AI-based short-form production tools. As generative AI penetrates the consumer market not as a product itself but as a tool to make products, the growth potential of this segment can be gauged by funding performance over the next few months.

Implications and Outlook: SMEs' Dual Strategy Linking Public and Private Sectors

The overarching flow through the entire data is the parallel pursuit of stability and challenge. Companies are employing a dual strategy: securing stable public demand in the procurement market while directly verifying consumer reactions on funding platforms. Since hiring acts as the infrastructure supporting these two axes, reading these three indicators together allows for a multi-dimensional judgment.

However, some cases were confirmed where companies received sanctions from the Fair Trade Commission or were entangled in negative issues. Though small in scale, this shows that a growth safety net is not necessarily a trust safety net. As Colin Powell said, a great leader is one who can resolve a complex debate into a solution everyone can understand. Similarly, companies can maintain market trust for a long time only when they provide a comprehensible answer—transparent management—beyond the numbers of contracts and fundraising.

Moving forward, the diversification of industries in the procurement market and the growth of AI product groups on funding platforms are expected to be key variables. In a structure where production and consumption are connected by data, a consistent record of activity itself becomes an asset for the company. Continuous tracking is needed to see how the footprints left by these 175 companies this quarter translate into performance next quarter.