AI Firms Accelerate Enterprise Market Offensive

Leading global artificial intelligence (AI) companies are accelerating their push into the enterprise market, shifting their focus to profitability this year. Anthropic, for example, is intensely targeting the corporate sector, announcing that its annual revenue could grow up to 80 times its previous year's figures through expanded enterprise API sales, including the launch of 10 AI agents specifically designed for the financial industry. Approximately 40% of OpenAI's monthly revenue is reportedly generated from corporate clients.

While global AI giants are speeding up their enterprise market strategies by prioritizing profitability this year, South Korean tech giants Naver and Kakao, despite posting record-high earnings in the first quarter, remain in an investment phase for their AI businesses, with monetization efforts not yet reflected in their financial results.

Domestic companies are recognizing the necessity of AI adoption but are hesitant to commit to AI spending due to a perceived lack of tangible business outcomes, leading to an "AI chasm" phenomenon. Voices are growing louder, calling for government policies to foster market formation.